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What to include in a Pitch:

• Title/Genre
• Length/Number of episodes
• What/who we will see on screen
• Channel/audience/slot
• Company/team and track record
• Budget
• Timescale
• Status of project

Then a section on WHY YOU?

• Name
• Company
• Contact details

Initial Treatments:

• 2 line pitch
• One page – Ideally with a picture

Full Treatment:

• 4 to 6 pages
• Team and Company CVs

When developing:

• Who
• What
• When – Schedulers run TV stations – give them the perfect slot
• Why
• Where

 

• Attract attention
• Increase interest
• Develop desire
• Action

Recommendation: William Goldman’s Adventures in the Screen Trade